CohortPurchasing
The world's first cohort purchasing model.
Cohort maturity unlocks the price.
Every Wednesday.
A cohort is one install week of one app. After its first weeks, its revenue curve is clear enough to forecast. From there, our engine values every remaining week up to saturation, and we pay that price up front.
Priced on what your players did. Not on your plan.
Its real revenue, week by week, from your MMP and store reports.
Week by week, until the forecast shows where the cohort saturates. 98% forecast accuracy on mature cohorts.
The forecast is valued today, adjusted for timing and forecast risk.
The price for the cohort, before you sign.
Every cohort gets its own price. You pick the mix.
Would you rather have $150K a year from now, or $140K today? Your cohort will earn its revenue over the next 52 weeks. We pay for it now, so the capital works for you this week, not next year.
Once your MMP is connected, you see a price for every complete cohort. Very new cohorts are priced the week after, once their installs have stopped. When you run the numbers, don't forget the government incentives your studio already receives. Figures are illustrative.
You keep running the game. The cohort pays its own way.
Nothing changes in your operations. UA, live-ops, pricing and updates stay with you. No additional tax on the sale: it is a licence of the cohorts, not a loan.
Keep landing in your account, as they always have.
The sold cohorts' revenue is passed on to Leus. It is their revenue, not a repayment.
A report shows each sold cohort against its forecast and how close it is to saturation.
The cohort is yours again. Everything it earns from then on stays with you.
Your capacity grows with every cohort.
Once we buy a cohort, its risk is ours.
Nothing to repay.
Your next cohorts are priced on it.
That week simply adds no new cohorts.
The price you received doesn't change.
The price you received doesn't change.
Unless there is fraud or a breach of the agreement, the risk of a sold cohort stays with us.
The model on one page.
A digital asset: your cohorts. Their observed revenue, plus their forecast revenue up to saturation.
One price, paid up front once your data is connected and the agreement is signed.
The revenue of the cohorts you choose to sell, up to saturation.
Your game, IP, store accounts, operations and cap table.
You can sell every week.
Forecast risk, fluctuation and time value.