Leus
Growth Platform

Everything you need to
grow your app

Chat, brief and score your ads, then track what's rising market-wide and where you rank in App Store search. All grounded in real ads.

Scroll
What Growth Platform is

One workspace, grounded in real ads

Growth Platform is Leus's AI creative workspace for mobile app advertisers. Chat with a Virtual Creative Director, turn its answers into editable ad video briefs, and score any video against thousands of real ads before you launch. It also tracks what is rising market-wide and where you rank in App Store search.

Five modules on one engine, grounded in real competitor ads.

Assistant

Chat with a Virtual Creative Director that reads your competitors.

Briefs

Turn insights into editable, shareable ad video briefs.

Score My Ad

Predict a video's performance before you spend.

New & Trending

Rising apps and the creatives driving their growth.

Keyword Rankings

Where your apps rank in App Store search.

Grounded in real ads

The Assistant reads your app's competitor creative intelligence, and Score My Ad benchmarks against thousands of real ads.

Plain language, no black box

A clear verdict and the exact concepts to add or drop, never a raw probability you cannot act on.

You stay in control

Briefs are fully editable, autosave as you type, and share by read-only link. Nothing ships that you didn't approve.

The modules

Five tools, one workspace

1 Assistant

A Virtual Creative Director on call

Your AI creative strategist, grounded in real competitor ads.

Ask what's winning, analyze competitors, or say “build me a brief.” The agent reads your app's competitive creative intelligence, thinks out loud, asks the odd follow-up, and turns the answer into a ready ad video brief.

Reads your competitors

Every answer is grounded in the creative intelligence collected for your app.

Thinks out loud

You see the reasoning, and it asks a follow-up when the ask is ambiguous.

Attach anything

Drop in a video, image or PDF and the agent works from it.

A looping demo of the Assistant. It opens empty with four suggested prompts, picks “What creative strategies are winning right now?”, and thinks out loud through Reading 26,193 competitor creatives, Ranking hooks by win rate, Scoring strategy momentum. The answer reports: I analyzed the latest competitive run covering 26,193 creatives. The market is dominated by high-speed visual transformations and utility-focused reveals. It lists the high-impact hooks Instant Transformation Reveal, UGC Creator Hook, First-Person AI Greeting, Trajectory Tease, then a market momentum table: Instant Transformation Promise 6,405, Growing fast; Direct Utility Walkthrough 3,399, Rising; Franchise Reward Loop 3,103, Emerging winner; Instant Viral Fantasy 1,206, Declining. The decline of Instant Viral Fantasy suggests users are moving away from “too good to be true” hype and responding better to Direct Utility, seeing how the tool actually works. Want me to pull the top-performing creatives for these strategies? The reader then follows up: “Yes, pull the top creatives for Instant Transformation Promise.”
2 Briefs

From chat to a ready ad video brief

Structured, editable, and shareable with anyone.

Every brief the agent generates lands in your library: objective and audience, hook, visual direction, a second-by-second structure, recommended strategies, copy lines, music, and the competitor creatives it was inspired by.

Edit inline

Change any field in place. Briefs autosave as you type.

Share read-only

Send a public link to anyone, no account needed.

Traceable

Each brief lists the competitor creatives it was built from.

Hook-first UGC: Reward Reveal

Merge Kings – Casual PuzzleCompletedUpdated 2 hours ago
All briefsShareDelete

Objective & audience

Objective
Installs from broad Meta prospecting.
Target audience
Casual puzzle players, 25-45, iOS.

Hook

Hook type
Reward reveal in the first 2s.
Hook description
Open mid-combo, payoff before the scroll.

Visual direction

Emotion / tone
Energetic, satisfying
Visual style
Fast-cut UGC

Structure

Opening (0-3s)
UGC voiceover over a merge combo.
Closing CTA
“Play now” over the app icon.
Strategy: fast cutsElement: reward revealCopy: “Can you clear it?”
3 Score My Ad

See how it lands before you spend

Score a video against thousands of real ads, in about a minute.

Pick where the ad will run, drop in a video, and Growth compares it to the market: a Benchmark score and percentile every time, plus a Meta prediction when it's a Meta ad. You get a plain-language verdict and what to change, never a black-box probability.

Benchmark score

A percentile against thousands of real ads, on every video you upload.

Meta prediction

Choose Meta as the channel and the creative gets a tiered prediction on top.

Plain language

A verdict and the concepts to add or drop, never a raw probability.

Score My Ad · Meta Creative PredictionMeta · iOS · US
Where will you run this ad?Meta (Facebook, Instagram)Another network
82/ 100

Benchmark score. Better than 82% of the ads we looked at.

Meta prediction
Strong

A strong creative. The kind of ad worth scaling on Meta.

We are confident in this.
What is working
Fast 2-second hook
UGC voiceover
What could make it better
A stronger closing CTA

A guide based on past ads, not a promise. Works best for video.

5 Keyword Rankings

Know where you rank in App Store search

Weekly ASO keyword rankings for iOS, tracked per storefront.

Where your apps and your rivals' apps rank in Apple App Store search, refreshed on a weekly run and tracked per storefront.

Overview

KPIs, then a board with each keyword's rank, weekly movement and 8-week trend.

Keyword Detail

Full rank history plus a share-of-search leaderboard showing who owns the keyword.

Competitive Matrix

Every keyword against every app, color-banded. An empty cell is whitespace you can win.

Keyword Rankings · OverviewiOS · US · this week
Keywords tracked
42
iOS · search
In Top 10
16
38%
In Top 50
31
74%
Avg. rank
19▲ 3
vs last week
Best mover
+12
“merge game”
Biggest slip
−7
“puzzle game”
#3▲ 12
merge game
#1 owned byMerge Kings
#28▼ 7
puzzle game
#1 owned byPuzzle Rush
#1•
rival sagaBRAND
#1 owned byYour app
Keyword Rankings overview with KPIs and a keyword board showing rank, weekly movement and an eight-week trend.
Competitive Matrix · keyword × appwhitespace to win
Your whitespace, their exposure

Every tracked keyword against every tracked app

Sample App Store keyword rankings for your app and three competitors. An empty cell means the app does not rank for that keyword.
KeywordYour appYOUMerge KingsPuzzle RushRival Saga
merge game#3#1#14#2
puzzle game#28#6#1#9
match 3#6#22·#2
Competitive Matrix comparing keyword rankings across your app and three competitors.

Go from a question to a scored ad brief

Pick an app, open the Assistant, and Growth Platform turns competitor intelligence into a ready-to-shoot brief you can score before you spend.