VISUA: AI creative intelligence for mobile studios
Decode the DNA of Winning Ads
AI-powered creative intelligence for mobile studios. See every competitor ad, why it works, and what's trending, without opening a single ad library.
Success DNA
What concepts appear in top vs bottom performing creativesDiscovery Board
Click any tag to explore creativesBy Country
21 countries · 311 adsInteractive Demo
See how Visua analyzes creative performance in real time
Creative intelligence for mobile studios
Visua is AI-powered creative intelligence for mobile studios. Every week it collects your competitors' live ads across Facebook, Google, Unity, IronSource and AppLovin, analyzes each creative with AI, and hands back the winners along with the concepts behind them.
Collections
Save standout creatives into named boards and share them with your team.
Holiday Calendar
Time launches around the seasonal moments that move installs.
Every competitor ad, on smart shelves
A browse workspace for your rivals' live ads, with the analysis layered on top.
Each tracked rival becomes a browsable wall of their live advertising: deduplicated, AI-scored and sorted onto shelves you can scan in seconds.
Smart Shelves
Five curated rows: Top Performers, Fresh This Week, Longest Running, Most Tested and Highest Reach. An ad that stays live for months is an ad that is working.
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VIDEO91IMAGE88VIDEO84IMAGE79Success DNA
Each creative concept scored as a z-score against the category baseline, so “strong hook” means measurably stronger than the genre norm.
Discovery Board
Filter the whole set in one click by performance, concept, hook, CTA, emotion or tempo. Stack filters to narrow in.
By Country
Which storefronts each rival is buying in, ranked by creative volume, so you spot a market entry the week it starts.
By Network
Every creative grouped by the network it runs on, showing where a rival's budget concentrates.
Find any ad in plain language
Semantic creative search across your whole library.
Describe an ad the way you'd describe it to a colleague. Visua matches on meaning and ranks every result by relevance.
Visual mode
Matches how a creative looks, using CLIP embeddings of the frames themselves.
Analysis mode
Matches what a creative says and does: themes, hooks, CTAs and strategy.
Search by image
Drop in a reference frame and surface visually similar ads across every network.
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What Visua covers, how often it refreshes, and how it decides which ads are winning.
What is Visua?
Visua is an AI creative intelligence platform for mobile studios, built by Leus. It collects competitors' live ad creatives across networks including Facebook, Google, Unity, IronSource and AppLovin, analyzes each one with AI, and organizes the results into two workspaces: My Competitors, where every rival ad sits on scored smart shelves, and Creative Search, a semantic search engine across the whole creative library. The data refreshes on a weekly run.
Which ad networks and creative formats does Visua cover?
Facebook, Google, Unity, IronSource and AppLovin among others, across both video and image formats. Repeated placements of the same ad are deduplicated into a single creative that keeps all of its variations, so creative counts reflect distinct ads rather than repeated impressions.
How often is Visua's data updated?
Weekly. Each run collects and analyzes live ads automatically, and you can step back through previous weeks to compare how a competitor's creative mix has changed.
How long does it take to set up Visua?
Minutes. Choose the apps you want to track, add competitors manually or let Visua auto-suggest them, then trigger a run. First results typically land in 15 to 60 minutes, depending on how many advertisers and creatives are in scope.
How does Visua decide which ads are winning?
Every creative is scored, and each creative concept is scored as a z-score against the category baseline, the average for that genre. A concept at +0.82 is measurably above the norm for its category; a negative score is below it. The Top Performers, Longest Running and Most Tested shelves surface the ads those scores point to, and every score traces back to a real ad you can open.
Can I search for an ad without knowing its exact wording?
Yes. Creative Search is semantic, so you describe the ad in plain language and Visua matches on meaning. Visual mode matches how creatives look using CLIP embeddings, Analysis mode matches themes, hooks and strategy, and you can also search by uploading a reference image. Every result carries a relevance percentage.
Who is Visua for and how do I get access?
Visua is built for user acquisition and creative teams at mobile studios: UA managers, creative strategists and growth leads. It is part of the Leus platform; create an account at app.leus.capital to get started.