
Frequently askedquestions.
UA Finance 2.0, the tools, and how the process works. Can't find it? Write to us and a person answers.
UA Finance 2.0
11 questionsWhat is UA Finance 2.0?
You sell us your cohorts. We buy their observed revenue plus their forecast up to saturation, and pay you one price up front. A cohort is one install week of one app.
Which cohorts can I sell?
Every reliable cohort is eligible. You choose which ones to sell, and each app is priced on its own cohorts. In-app purchases, subscriptions and ad revenue all count the same way.
How is the price set?
Our pricing engine reads each cohort's real revenue, week by week, and forecasts it until it saturates. The forecast is valued today, adjusted for timing and forecast risk. You see one number per cohort before you sign.
How fast can I sell my first cohorts?
Your studio report is ready a few hours after you connect your MMP. Company verification follows, and the transfer is sent once the agreement is signed. Timelines depend on data access and documents.
What happens after the sale?
Nothing changes in your operations. Store payouts keep landing in your account, as they always have. Once a month, the sold cohorts' revenue is passed on to Leus, and a weekly report shows every sold cohort against its forecast and how close it is to saturation.
What if a cohort earns less than forecast?
That's our risk. Nothing to repay. Unless there is fraud or a breach of the agreement, the risk of a sold cohort stays with us.
Do I have to spend it on UA?
No. Any network, any channel, or not on ads at all.
Do you take any rights over my game?
No. Your game, IP, store accounts and cap table stay with you.
Do I need to give up equity?
No. We don't take equity, warrants, or board seats. Your cap table stays clean.
Do I have to sell every week?
No. You choose which cohorts to sell, and when. If you pause UA, that week simply adds no new cohorts, so the next purchase is smaller.
What data do you need?
Your MMP data (AppsFlyer, Adjust, Singular) and your App Store Connect and Google Play finance reports to price the cohorts, then company register details, owners and standard financial documents for verification. We don't require pitch decks or financial projections.
Intelligence & tools
5 questionsWhat is Lumina?
Lumina is our predictive analytics suite. It connects to your MMP to forecast ROAS, LTV and breakeven up to 52 weeks, assembles a weekly digest, and merges every source into one dashboard.
What is Visua?
Visua is our AI-powered creative intelligence platform. It collects competitors' live ads every week, scores them against the category baseline, and makes the whole library searchable by meaning or by image.
What is Growth Platform?
Growth Platform is our AI creative workspace. Chat with a Virtual Creative Director, turn its answers into editable ad video briefs, score any video before you spend, and track what is rising market-wide and where you rank in App Store search.
Are the tools included?
Yes. Every studio that connects gets Lumina and Visua from the first connection, before any sale.
Can I use the tools without selling cohorts?
Yes. Connect your data and the tools unlock while your report processes. Selling cohorts is a separate step you take only when you want to.
Process, security & operations
4 questionsHow secure is my data?
All connections are encrypted and read-only, and the NDA is accepted before any connection. We only access the metrics needed for the report and never share your data with third parties or competitors.
What MMPs do you integrate with?
AppsFlyer, Adjust and Singular first, with other sources after. Setup is typically a few clicks; if your source isn't listed, tell us and we set it up.
How long does the assessment take?
A few hours after you connect your MMP. The studio report shows what your cohorts are worth and the items that decide.
What if my data isn't there yet?
We don't just say "no". The report shows what is missing and what would change the result. Many studios return after optimizing their metrics.
Still have a question?
Connect your data and see your own numbers, or write to us and a person answers within a business day.
