Next-generation financing solutions designed for mobile entrepreneurs
In the world of mobile apps, success isn’t just measured by a great idea, but by the ability to scale—fast. And the most critical move in this race to the top is being on the field at the right time with the right budget. The first 30-90 days after a game's launch are crucial; apps that fail to climb the charts during this period often lose their organic discoverability forever. This is precisely where aggressive User Acquisition (UA) campaigns come into play.
Through UA campaigns, your app reaches more users, climbs the charts, and in turn, triggers organic downloads. A successful UA strategy creates a virtuous cycle between paid and organic growth—the more users you acquire, the more visible you become, and the more organic growth you achieve. Furthermore, UA data shows you which user segments are most valuable, allowing you to optimize your product development processes.
However, a critical challenge arises: while CPI costs are constantly increasing, retaining users is becoming more difficult. Apple's App Tracking Transparency (ATT) update after iOS 14.5 has profoundly shaken the industry—user acquisition costs have soared, and attribution accuracy has dropped significantly. Gaming companies are now spending more money for less predictable results.
The outcome? Even a successful app might need to invest millions of dollars in UA in its first six months, only to see that investment return as LTV over 12-24 months. This cash flow gap is one of the biggest obstacles for startups aiming for rapid growth.
So, what challenges do mobile entrepreneurs face in this environment? Let's take a closer look at these financial hurdles.
The Financial Barriers to Growth in the Mobile World
Mobile game and app developers face constant pressure for cash flow and growth. This stems from the industry's fundamental financial challenge:
The Long Cash Flow Cycle and Constant Spending Pressure
The core financial problem in the mobile world is this: it can take weeks to find out how much revenue the money you spend today to acquire users will generate. According to industry data, the average D7 ROAS (7-day return on ad spend) is only 5.7%¹, while D30 ROAS reaches 47%² on iOS and just 15%² on Android. This means that only $5-15 of every $100 you spend is returned within the first week. While you need to wait 90 days to measure a user's true value (LTV), market competition means you don't have the luxury of stopping your ads for even a single day. This puts you in a cash flow trap: you are constantly spending, but your revenues can only cover these expenses weeks later.
Dramatically Increasing User Acquisition Costs
This delay is exacerbated by ever-increasing marketing costs. According to 2024 data, the average cost per install (CPI) on iOS has reached $4.83³, a figure 8 times higher than on Android. What's worse, these costs have been steadily rising in the post-pandemic era, leaving even the most successful studios under constant pressure of a cash crunch.
The Added Burden of Platform Dependency
Making matters worse, app store commissions can reach as high as 30%⁴. This means that a third of your already slim profit margins goes to platform fees. The privacy updates introduced with iOS 14.5 have also increased targeting costs, making the user acquisition process even more expensive.
The Mismatch of Traditional Financing with Industry Realities
So, what do developers who turn to traditional financing options to meet this intense and continuous need for cash encounter?
- Banks will only accept tangible assets as collateral, even if your app's D30 ROAS is 47%. They cannot comprehend the value of your digital assets.
- Venture Capital (VC) funds typically work with large investment tickets of at least $2-5 million and demand a high equity stake of 15-25% in your company in return.
- Publishers take between 50% and 70% of your revenue, becoming partners in a large portion of your profits.
None of these financing methods understand the industry's dynamic of "spend today, get the return in 30-90 days." As a result, developers find themselves in a dilemma: either they sacrifice a significant portion of their future profits and company equity for the sake of growth, or they miss out on significant growth opportunities because their digital assets hold no 'value' in the traditional system.
The Solution: Data-Driven Financing That Understands Industry Dynamics
This is where Leus comes in. Our mission is to offer mobile entrepreneurs—caught between long cash flow cycles, seasonal spending pressure, and the rigid rules of traditional finance—exactly what they need: flexible, fair, and fully data-driven financing solutions that understand industry dynamics. Leus was founded to fill the gap where traditional methods fall short.
The Leus Difference: By Entrepreneurs, for Entrepreneurs!
With products crafted by a team that has lived the challenges of building and scaling a startup, Leus offers a completely different approach. We speak your language.
Why Leus?
- Fast Access: We look at the power of your app's data, not tangible assets like traditional banks.
- No Equity Dilution: You remain in full control of your company.
- Data-Driven: We offer flexible solutions based on your performance.
- Industry Expertise: We have a deep understanding of the mobile ecosystem and provide insights accordingly.
So, how do we do it?
Meet the Leus Product Family
MoMentum: A Performance-Based Growth Partnership
Aggressive growth targets are safer with the right partner. Momentum is a growth partnership model that eliminates the risk of fixed payment plans. We engage in revenue sharing based on your marketing performance for the relevant month—that is, your ROAS rate.
In this model, we share the risks and the rewards together.
How the Co-Growth Model Works:
- Performance Sets Our Share: In a successful month with a high ROAS, Leus's share of the revenue increases. During a slower period for your campaign, our share decreases proportionally. Our success is tied to yours.
- Transparent and Predictable: Your payment structure is directly linked to your monthly revenue. There are no surprises throughout our partnership.
- Long-Term UA Financing Planning: Plan for regular UA financing for up to 24 months, supporting your long-term cash flow without giving up equity.
Ideal For:
- Studios implementing large-scale and aggressive UA strategies.
- Those who want to minimize financial risk while growing and wish to avoid fixed payment obligations.
KatAppult: Financing That Lets Your Growth Breathe
We know it takes time to see a return on your marketing investment. KatAppult is designed to make this process easier for you. Get the capital you need for your UA campaigns today and structure your repayment plan according to your cash flow.
The Cash-Flow-Friendly Structure of KatAppult:
- Instant Access to Capital: Launch your marketing campaigns without delay by securing financing upfront.
- Initial 2-Month Flexibility: We don't expect revenue sharing during the first two months when your cash flow is sensitive.
- Aligned with Your Revenue Model: Starting from the 3rd month, when you begin to see returns on your UA spend, we move to a custom revenue-sharing model. This ensures your payment schedule perfectly aligns with your revenue cycle.
Ideal For:
- Those launching a new UA campaign who anticipate a multi-month return cycle.
- Studios that want to generate growth capital without straining their existing cash flow.
ReLoad: Turn Your Revenues into Instant Cash
Access your advertising and in-app purchase revenues without the wait. Simply upload your proof of earnings and access up to 80% of your revenue in just a few days.
Ideal For:
- Apps with a steady revenue stream.
- Studios looking to optimize their cash flow.
- Developers needing quick cash for opportunistic investments.
Financing is only one part of the equation. To unlock its true power, you need to understand your data. That's why we didn't stop at financing and developed the Lumina Suite!
Discover the Power of Your Data with Lumina Suite
We understand the real needs of the mobile game and app industry, which is why we do more than just provide financing. With Lumina Suite, our goal is to empower you with the strength of your data. We have developed a comprehensive analytics platform to help you build data-driven strategies at every step, from marketing decisions to financial planning.
Lumina Suite Features:
- ROAS & LTV Forecasting
Track your performance in real-time and get long-term ROAS and LTV projections based on early campaign data. - All Your Data in One Dashboard
Easily analyze your revenue, user behavior, ad performance, and more on daily updated dashboards. - Industry Benchmarks
Use our Benchmark Tool to compare your app's metrics like CPI, ROAS, and Retention against industry averages. - Financing Eligibility
Monitor your financing eligibility score, discover areas for improvement, and simplify your investment processes with personalized recommendations.
When we combine the power of data and finance with strategic partnerships, the LEUS Ecosystem emerges.
The LEUS Ecosystem: 360-Degree Growth Support
At LEUS, we don't just provide funding; we holistically support the growth journey of entrepreneurs through our strategic partnerships. By standing with you in every area of the ecosystem, we aim to enhance your competitive strength in the global mobile game and app industry.
Our Strong Partner Network
Through strategic alliances with leading companies in technology, marketing, analytics, and consulting, we offer all the support an entrepreneur might need at any stage, all under one roof.
Our Ecosystem Vision
Thanks to these comprehensive collaborations, LEUS enables entrepreneurs to easily access not only financing but also technology, marketing, and strategic support. Our goal is to create a powerful support network covering every need of mobile entrepreneurs and to ensure the continuous growth of this ecosystem.
Ready to Grow?
At Leus, we understand the passion, hard work, and dreams behind the numbers and metrics. Our goal is to transform financing from an obstacle into rocket fuel for the growth of visionary developers like you. We are with you every step of the way, powered by your data.
If you want to boost your marketing power and seize growth opportunities with Leus's simple, fast, and data-driven solutions:
- Apply Now: Apply today at app.leus.capital.
- Analysis Process: We will analyze your app's metrics.
- Custom Solution: We will prepare a financing package tailored to you.
- Fast Approval: Access your funds in a short time.
Have questions? You can always reach our team at [email protected] or through our website, leus.capital.
RESOURCES
¹: Liftoff. (2024). 2024 Casual Gaming Apps Report. p. 8.
²: Liftoff & Singular. (2025). 2025 Casual Gaming Apps Report. p. [Introduction section].
³: Liftoff. (2024). 2024 Casual Gaming Apps Report. p. 7.
⁴: Liftoff & Singular. (2025). 2025 Casual Gaming Apps Report. p. [Innovations in Monetization Models section].
